We will develop West Rossdale

For decades we’ve looked at West Rossdale, at the centre of our city, and wondered about the unfulfilled potential of the space. This is a site that should be the jewel of our city and deserves to be treated as a priority:

  • Nestled in our beautiful river valley
  • A community gathering places for thousands of years, with a rich Indigenous history we should honour
  • A natural place for people to meet, trade and congregate
  • Could become one of the most exciting Edmonton destinations for people from around the world to visit

People are eager to see West Rossdale come back to life. It’s time to take the locks off the doors and bring light back to this beautiful community by:

  • Preparing the site for development and activating the private sector
  • Keeping the City’s development spending minimal, and paying for those costs with proceeds from land sales in Rossdale and suburban landholdings
  • Working with the Government of Alberta, Invest Alberta, Explore Edmonton and Innovate Edmonton to redevelop the iconic power plant building
  • Introducing a CRL or similar funding mechanism to make sure tax uplift from new development stays in Rossdale throughout the redevelopment process
  • Creating a “fast start” development plan in partnership with key stakeholders to: 
    • Fully integrate Edmonton’s Indigenous community and honour the site’s historical significance
    • Advance River Crossing infill development goals
    • Maximize tourism potential and access to recreation, dining and integration with the river valley
    • Maximize connections to the riverfront and make room for more ideas like the Prairie Sky Gondola

We will achieve significant redevelopment at West Rossdale over the next five years, and achieve some early wins by the summer of 2022 with pop-up programming:

  • Indigenous cultural events, such as Pow Wows
  • Concerts
  • Coffee shops and beer gardens
  • Supporting the Edmonton Riverhawks
  • Power plant tours

Michael Oshry Quote

“We will develop West Rossdale. We need to believe this can and will be done. We need to change our mindset from doubt to confidence, and our behaviour from dithering and talking to action and investment attraction. This is Edmonton’s next big move: West Rossdale will become one the most attractive and exciting communities to live in and visit anywhere in Canada.”

Chief William (Billy) Morin of the Enoch Cree Nation Quote

"Michael's development vision for Rossdale is characterized in reconcili-Action; it speaks towards honoring the historic Indigenous relationship with the land, creating early wins for residences and businesses today, and setting the stage for years to come with a world class legacy project. I thank him for his proactive engagement."